Blog # 8: The relevance of multimedia to marketing

Multimedia has a very broad meaning but I just simply define it that Multimedia is a combination of text, art, sound, animation and video that is delivered by computer or any electronic devices. That is the simplest definition of Multimedia. Suchlike of multimedia means, marketing also has a wide definition but we can simplify that marketing is an action or business of promoting and selling products or services.

Actually I have difficulty to find out what the relevance of the two because both of the two has a broad meaning but when I go back to our discussion last time about marketing I found that marketing is a selling or promoting products or services that multimedia will help to promote of that products or services. Multimedia is a tool to publish of what products or services you want to promote, so that you can have a seller or consumer to your marketing product.

To have a consumer you’ll need to advertise your product and advertising is not synonymous to marketing but is a form of marketing it is an outbound marketing that helps you to bring your product into public and many people will want to try it and maybe that is the beginning of your income money.

In short Marketing is promoting a products or services and the Multimedia is a tool of marketing products or services.

Rain Rain Go Away. :)

 These previous days the classes were suspended because of the typhoon and I don’t know if I will be celebrating because the classes were suspended though I used my time to find more company for our Marketing subject because we are required to interview a Multimedia Company and that is part of our midterm examination. Also that day is very cramming because none of the company respondent yet from my email while waiting them to respond, I practice myself to enhance my skills in creativity in Photoshop, I missed editing photos by the help of tutorial in YouTube that some of the instructions are very confusing so I’d experiment some techniques and strategy in composing effects.

Somehow I learned and improved by helping myself not to be lazy that days. Now I am addicted to edit images in PS, I’m enjoying doing that, before I’m not that interested to edit and to learn some effects in PS because I'm much prefer to photography and web designing but now it’s more exciting to learn many effects and strategy in PS by the guide of You Tube. I get confusing now what I much prefer to in my future, to be a photographer or to be a graphic designer. Waaa. I don’t know yet. J All I know now is to enjoy and explore my course.

Now I’m more enjoying my course and someday I got more talent to show.

Here some of my edits, 

(Experimented)

(Guided by YouTube)

(Requested)

"Good and Bad Effects of High Technology"

Many of the Filipinos today are wishing to have new high technologies and because of emerging of high technologies now a day it also affects the economy it may advantages and it may also disadvantages for us. Somehow our country are relatively progressing because of the new high technologies, as you can see in the advertisements or a commercial in the television we can say it has a lot of improvement than previously, somehow we can say because of the high technologies it help us to have more endorsers and sponsors but not all can have the benefits but maybe someday we can all have the benefits if the technologies will continue to emerge. Mobile devices now are the new consumption of the economy, even a low class people in the economy desire to have a new one even they only have an exact budget for their foods. I don’t understand why they desiring for such things even they don’t have enough money and they still want to buy expensive gadgets they prioritize what they wants first than they needs. Anyway they have their own life and problems and I don’t have rights to think about it.

At the same time social media today are also trending, that’s why it caused many illegal cases. For what I observed today, social media is very powerful for communicating other people especially to those far places who wants to communicate their families but because of some other people abusing of the powerful of social media other people victimized an illegal cases like spamming, fooled other people about their products (some are used social media for business) and others, but in other hand if we look the advantage of social media it helps a lot because now you can advertise your product by using of that in case you have a business, you can also state what you want to express about something and share new discoveries,  but because of the abusing people some other people are not pretty much convinced to believe what the issue or product contains in the social media.

Somehow the multimedia today is progressing but for what I can see the high technologies can caused many illegal and inappropriate cases in the economy.

"New Beginning"

Youth today are more interested in technologies although previously the in demand course is Information Technology (I.T.) but because they’re already over populated they need to decrease they’re population and I am so happy because my course today is now progressing.

Imagine, all enrolled freshmen are almost 40+, I can’t believe at first because when I was enrolling last summer what I heard to incoming freshmen are just 30+ and now they increasingly so fast. Honestly, at first I can’t feel the freshmen because what I think about them at my first impression is very riot and hard to be with them but that just only my first impression. Little by little I am practicing myself to bond with them and I found that they are fun to be with and I’m looking forward to myself to have a good relationship with them.

I am scared to trouble I’m so much contented to my classmates now because I want my section to be more united and have strong relation to each other, I don’t want to destroy what we’d gain friendship. Maybe the reason why I don’t want to mingle to other section is just because to avoid issues those will maybe a cause or a reason of trouble. I just want to have me and my classmates to have a quiet life together even though we’re only few compare to freshmen today. I am contented to what we have right now. But don’t misunderstood my opinion what my point is just I am scared to join them closely though we have advantages because MMA now a days are progressing don’t forget to disadvantages especially when it comes to gadgets and how to associate with them appropriately is very hard, all of them have different attitude. Maybe the reason why I am scared is because I am used to have few classmates in my whole first year.

After the General Assembly last Thursday it helps me a lot to remove my worries and now I am pretty close to other year levels and willing to have a nice bond with them. J

"Multimedia Progression"

Filipino today was pursuing to buy the “in” gadgets even how expensive it is for them to buy it. They’re doing some extra effort so that they could buy the latest gadgets even they only having exact amount on his pocket. I don’t why they want to be so techy person maybe the reason because of the “popularity” thing. For me being a techy person is not being famous, maybe if I am having expensive gadgets is because I need it to my course. I am just being a practical because now a day’s people are so demanding especially when it comes to cell phone I don’t know why they want to be always updated in cell phone; they want every season to have a latest one. Even in the DSLR camera they want to have it even they do not know how to use it.

Today, Multimedia artist is now progressing and I am very happy for that because my field today in this industry is improving. I am hoping that little by little we can beat other country when it comes to film production (Hehe, I hope so. ☺)

When I was enrolling to my course I thought this course was not so in demand unlike the other courses and I thought I am just enrolling in a low level degree course but it prove me so wrong because I can say even I am just only a 2^nd year college student of Multimedia Arts it is not that easy to become an artist, a real artist, you’ll need to have a broad minded mind so that you can create or think a better and unique ideas that suit to your project. If you are not having a creative mind you are lost in this field.

Now when somebody ask me what’s my course and when I said Multimedia arts and they are like “WOW!”

I feel so proud because my course is very unique than the others.

Before & After...

The changes what I observe to myself is that, Clau right now can normally act her true actions to others what I mean is I am more confident to show the real side of me unlike before. I am more comfortable to my classmates’ right now after all issues we'd experience last semester, I can now express my real actions with them without shyness, I can show them the crazy side of me and sometimes being a moody one.

I am so much lucky to have them because they actually treat me well even sometimes I am so unpredictable person. Even we have just only 3 days of schooling in a week, I can say it so much fun to go to school even were few unlike the freshmen today. I have a great classmates and no one can replace them. ♥

Maybe the other improvement to me was I found out what I really wanted to be someday. I want to be a photographer someday. I also want to prove for my parents that I can be a trusted daughter because without them I am nothing now. This semester I want to achieve my goal which is the scholarship because in that way I can help my parents.

Before, I don't really know who I really am but spending time with my classmates, I found myself, the real Clau. I also realize that expressing the real me to others was very good in feeling. But hey! I'm not saying that I am a "plastik" person I was just afraid that time to express the real Clau because I have no confidence yet with myself but now I can say "NASOBRAHAN NA ATA KAKAPALAN KO" especially when I'm with my classmates because Im so much comfortable with them and I don't think they also feel that way to me (hehe. XD).

I am getting older and I want to be more mature especially when it comes to dilemma. Someday I want my parents to be proud of me. I'm expecting for more changes to myself after this semester and I will surely prove to myself that I can reach my goal. ☺

"Transition using Adobe Bridge"

Actually I’m very organize when it comes to file managing. I don’t like my folders messy especially on my desktop, it really sucks to see having a messy folders or files on my desktop. But sometimes I cannot avoid to have a messy files especially when I’m doing a lot of projects and sometimes I can’t remember where I saved that file. So what I usually do is download or import again.

It’s very waste of time right? J

At first when I’m using Adobe Photoshop, I have a curiosity about what the Br above in Adobe Photoshop and there’s a caption “Launch Bridge” and when I open that I found nothing. I asked myself what’s the purpose of this? I thought it was like a web designing application but then I’m wrong, then I close it.

When Ms. A assigned to form a group to discuss about Adobe Bridge I was like, “How can I discuss that, I don’t have any idea what Adobe Bridge is.” Rogelio and Aiza are my group mates and were assigned to report about Importing Photos. It was easy for us to discuss importing images because it’s common for us to import images. When I'm doing our report I research about how to import images in Adobe Bridge, I found a good article to guide me and my group mates on our reporting.

Adobe Bridge is not only about managing or organizing files, you can also add more details to your imported files and take note you can also adjust the exposure, brightness, contrast, etc. through camera raw. You can also put a watermark and copyright your images.

There are a lot of things you can do in Adobe Bridge. It’s not ordinary file organizer that you can simply save your files. It can help you especially when you love collecting photos.

I’d only learned using Adobe Bridge when our professors require us to use that and it’s a big time saver.☺